This is a high quality silver reflective umbrella with a width of 36 inches (91.5cm). It is generally mounted on a light stand using an umbrella mount (sold separately). While traditionally associated with photography, umbrellas are equally useful for video work in a controlled lighting environment as they can help to soften harder light sources, creating a more even spread of light.
Different umbrella types can also be combined with different light sources for artistic effect. Gold reflective umbrellas lend light sources a warmer tone, either deepening the warm tones of a tungsten source or warming up a cooler light source. Silver umbrellas tend to reflect light in a slightly cooler, more 'neutral' way. White reflective umbrellas are the most neutral and produce an even softer light spread while white translucent umbrellas are ideal for video work as light sources can pass straight through them, allowing them to be placed between the light source and subject.